Ch. 2: Networking with Job Boards
In Ch. 1: What is Networking we covered the basic concept of networking and why its important for every career professional. In this chapter, we'll focus on the difference between the types of job boards and which is better for your search. With 74% of workers actively seeking new opportunities and 2/3 of those candidates searching for opportunities online, career portals have become the new way job seekers find jobs.
With over 120 million searches on Google for jobs, 80 percent of people start their search on search engines and then get funneled into various job boards according to what they are looking for. Job boards allow job seekers to apply for open jobs directly in a vast employment database. 60 percent of job board hires are made from job posting and not by resume searches.
Meaning employers are finding job seekers through their posts on job boards and not by searching through piles of resumes, either on paper or online. It's important, as a job seeker, not to take the shotgun approach to posting resumes to job boards where you blast out as many resumes as possible to as many job posts as possible. Employers are looking for the most relevant, qualified candidates.
That is why it is crucial to be specific, know what you want before looking for jobs, and apply to only a small group of jobs you are qualified for. There are two main categories of job boards that will be addressed in this guide: general job boards and niche job boards.
General Job Boards
General job boards house huge volumes of jobs. The top general job boards are boards like Indeed.com, Careerbuilder.com, and Monster.com. General job boards make it easy to get lost and overwhelmed when searching for jobs. Also, they make it easy to use the shotgun method and apply for every job under the sun.
But that will only waste your time and not land you any jobs. It is important, especially when looking on general job boards, to know what job you are looking for before you start your search and to tailor your efforts towards those jobs you are most qualified for.
The same qualities that make general job boards overwhelming are also the qualities that can make them advantageous-- if you know what you want. Since general job boards have so many jobs, you can almost find anything you are looking for.
Also, they refresh their lists regularly, so if you don't find a good job one week, you can probably go back the next and find a whole new list of jobs. Many general job boards also don't focus on user friendliness, so it can frustrate and tire users. It's like trying to look through a movie warehouse full of 10,000 movies for one perfect movie--and you don't even know what you're in the mood to watch.
Many users, sift endlessly through job after job, applying and bouncing from site to site, inputting their contact information and uploading their resume over and over. Since the user doesn't know what they want and the general job board gives them too many options, it is detrimental to the job seeker.
Take the same movie searching analogy. Now imagine you are in the warehouse with 40,000 people searching through those 10,000 movies. This is what happens with general job boards. There are a ton of equally lost people searching and applying for every job they come across.
So, general job boards have a ton of applicants and too much competition. It's harder for you to be visible because you are competing with so many other job seekers who thought like you and took the same approach. Don't be like them. Use niche job boards.
Niche Job Boards
Niche job boards are better because they drive better, more qualified applicants through a targeted approach. The targeted audience is specific to the industry so you aren't competing with fast-food workers in the field of engineering, or truck drivers in the field of marketing-- it happens more than you know.
Some of the top niche job boards are HospitalCareers.com for healthcare jobs, TheLadders.com, for $100k+ jobs, EnergyFolks.com for jobs in the field of energy and science, FlexJobs.com for those who want to telecommute or find a job that fits their busy lifestyle.
Basically, if there is a specific niche, there is probably a job board for it. Since niche job boards reach a smaller audience, you will have less competition for the pot of jobs. Employers also know they are reaching the right audience, so there won't be as much competition on their front as well.
They can reduce advertising costs because niche sites do most of the work for them. Also, niche job boards targets you in your region, so it will find close, relevant jobs in your trade. For example, we at HospitalCareers reach out to every hospital in your region and obtain a list of available jobs, so we can bring them directly to you.
HospitalCareers.com is the best of what we do because we maintain relationships with area hospitals to bring you the best jobs at their earliest availability. We work with hospitals to make sure we post new jobs as soon as they are available, so you won't have to search through the same old jobs over and over.
Employers that post on our site know they're reaching the right audience because we target specifically to the people that search hospital jobs. We reach out to people in the healthcare industry that are underserved by general job boards and left wanting by classified ads.
Even if you don't need a job right away, you can search our career profiles and listings to gauge your specific interests and markets, so you make the right career decision.
Job boards and career portals have become a reliable tool in today's job search and is often the first stop for those searching for a new position. Likewise, recruiters have become dependent on them to efficiently search for new talent and fill the positions within their organization. But, more importantly, there are a myriad of job boards and career portals on the web for professionals of all industries.
While general job boards indiscriminately focus positions from all industries, more focused, niche, job boards typically concentrate on one industry, or even just one career. Niche job boards are more valuable to recruiters since they consist of a community of professionals and pre-professionals, all looking to advance their career in the same field. As a result, these represent some of the best places on the web to network an given industry.
Next: Ch. 3: Social Networking