Ch. 2: Networking with Job Boards
In Ch. 1: What is Networking we covered the basic concept of networking and why it's important for every career professional. In this chapter, we'll focus on the difference between the types of job boards, and which one is better for your search. With 74% of workers actively seeking new opportunities and 2/3 of those candidates searching for opportunities online, career portals have become the new way job seekers find jobs.
With over 120 million searches on Google for jobs, 80 percent of people start their search on search engines, and then they get funneled into various job boards according to what they are looking for. Job boards allow job seekers to apply for open jobs directly using a vast database. 60 percent of job board hires are made from job posting and not by resume searches.
Meaning, employers are finding job seekers through their posts on job boards and not by searching through piles of resumes---paper or online. It's important, as a job seeker, not to take the shotgun approach, where you blast out as many resumes as possible to as many job posts as possible, to posting resumes to job boards.
Employers are looking for the most relevant, qualified candidates, and that is why it is crucial to be specific, know what you want before looking for jobs, and apply to only a small group of jobs you are qualified for.
There are two main categories of job boards that will be addressed in this guide: general job boards and niche job boards.
General Job Boards
General job boards house huge volumes of jobs. The top general job boards are boards like Indeed.com, Careerbuilder.com, and Monster.com. General job boards make it easy to get lost and overwhelmed when searching for jobs. Also, they make it easy to use the shotgun method and apply for every job under the sun.
But, that will only waste your time and not land you any jobs. It is important, especially when looking on general job boards, to know what job you are looking for before you start your search. Also, tailor your efforts towards those jobs you are most qualified for.
The same qualities that make general job boards overwhelming are also the qualities that can make them advantageous-- if you know what you want. Since general job boards have so job opportunities, you can find almost anything you are looking for.
Also, they refresh their lists regularly. If you don't find a good job one week, you can probably go back the next week and find a whole new list of jobs. Many general job boards also don't focus on user friendliness, so it can frustrate and tire users. It's like trying to look through a movie warehouse, full of movies, for one perfect movie--and you don't even know what you're in the mood to watch.
Many users sift endlessly through job offers, bouncing from site to site, and inputting their contact information. The users upload their resume over and over---applying to every job they see. Since the user doesn't know what they want, and the general job board gives them too many options, it can be exhausting for the job seeker.
Take the same movie searching analogy. Now imagine, you are in the warehouse with 40,000 people searching through 10,000 movies---looking for the right movie; this might be how a job seeker might feel on job boards. There are a ton of equally lost people searching and applying for every job they come across.
So, general job boards have a ton of applicants and too much competition. It's harder for you to be visible, because you are competing with so many other job seekers who think like you and are taking the same approach. Don't be like them. Use niche job boards.
Niche Job Boards
Niche job boards are better, because they drive better--more qualified applicants through a targeted approach. The targeted audience is specific to the industry, so you aren't competing with fast-food workers in the field of engineering or truck drivers in the field of marketing-- it happens more than you know.
Some of the top niche job boards are:
- HospitalCareers.com for healthcare jobs
- TheLadders.com for $100k+ jobs
- EnergyFolks.com for jobs in the field of energy and science
- FlexJobs.com for those who want to telecommute or find a job that fits their busy lifestyle.
Basically, if there is a specific niche, there is probably a job board for it. Since niche job boards reach a smaller audience, you will have less competition for the specific jobs. And employers also know they are reaching the right audience, so there won't be as much competition on their front as well.
They can reduce advertising costs, because niche sites do most of the work for them. Also, niche job boards target your region, so it will find close, relevant jobs in your trade. For example, we at HospitalCareers reach out to every hospital in your region and obtain a list of available jobs, so we can bring them directly to you.
HospitalCareers.com is the best in what we do, because we maintain relationships with area hospitals to bring you the best jobs at their earliest availability. We work with hospitals to make sure we post new jobs as soon as they are available, so you won't have to search through the same old jobs over and over.
Employers that post on our site know they're reaching the right audience, because we target specifically to the people that search hospital jobs. We reach out to people in the healthcare industry that are underserved by general job boards and left wanting by classified ads.
Even if you don't need a job right away, you can search our career profiles and listings to gauge your specific interests and markets, so you make the right career decision.
Job boards and career portals have become a reliable tool in today's job search, and the first stop for those searching for a new position. Likewise, recruiters have become dependent on them to efficiently search for new talent and fill the positions within their organization. But, more importantly, there is a myriad of job boards and career portals on the web for professionals of all industries.
While general job boards indiscriminately put forth positions from all industries, niche job boards typically concentrate on one industry or even just one career. Niche job boards are more valuable to recruiters since they consist of a community of professionals and pre-professionals; all of which are, looking to advance their career in the same field. As a result, these job boards represent some of the best places on the web to network with any given industry.
Next: Ch. 3: Social Networking